Yumi Lashes rebrands as beauty portfolio grows

Professional beauty brand Yumi Lashes is rebranding as Yumi Beauty to encompass the company's expansion into more than just eyelash products. 

Founded in 2009 by Laurence and Richard Roullier, Yumi Lashes initially offered products for high standard lash lift treatments. However, in 2012 the Yumi Beauty umbrella brand was introduced, followed by Yumi Feet in 2017 and Yumi Nails in 2018.

Now the family business will rebrand as Yumi Beauty in line with their extensive beauty portfolio. This will see a full update across the company's website and social media channels, and the introduction of new products in the coming months. 

Commenting on the rebrand, Yumi Beauty founder, Laurence Roullier, says: 

“With the upcoming launch of new retail and professional lines, it was obvious that we had to rebrand to make us more streamlined and representative of a professional beauty brand and not just a lash lift brand.”

Yumi Beauty