Irish Veterans benefit from Monat fundraising


More than $750,000 (€640,500) has been raised for veterans and first responders by Monat Gratitude, Inc., the philanthropic movement behind vegan beauty and hair care brand Monat. Beneficiaries include Irish Veterans.

The money was raised from sales of Monat's limited-edition Gratitude Treat for Your Feet Duo. The brand is donating 100% from the sale of every duo to support veterans and first responders in Ireland, the UK, the US, Canada and Poland. 

Commenting on their successful fundraising, Lu Urdaneta, Monat Global Chief Culture Officer and Monat Gratitude CEO, says: 

“The Monat Gratitude Treat for Your Feet Duo was launched as a means to raise awareness and funds for veterans and first responders, and we are so proud of the partnerships we have developed with each of the organisations.  I'm continuously amazed by the dedication of our Market Partners across the world to give back and positively impact the community.”