Egyptian-inspired gender-free skincare line launches
Genderless skincare brand Hayaty Natural, inspired by recipes from ancient Egypt, has launched.
Hayaty Natural products are vegan and produced using 100% natural ingredients sourced from Egypt and Italy, fairly traded, with 2% from the purchase of each product donated to charitable organisations in those countries.
Founded by Randa Zaid, taking inspiration from her Egyptian roots, as a natural and holistic way to help us focus on self-care rather than society's accepted notions of beauty, ‘Hayaty' means ‘my life' in Egyptian. Products feature botanicals including Black Seed, plant stem cells, algae extract and Aloe vera.
Hayaty Natural has launched initially with two products, Egyptian Recovery Night Cream to support and optimise the skin's natural night recovery processes, and Egyptian Blessed Night Seed Oil for moisture and nourishment.
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