Dermalogica's Sally Penford moves to Sales Director role
Skin care brand Dermalogica has promoted Sally Penford to the role of Sales Director UK and Ireland, after serving as Education Director with the company for the last 15 years.
In total, Sally has worked with Dermalogica for more than 25 years and her new role will see her drive the growth of the brand's professional salon, spa and medi channels.
Commenting on her appointment, Sally Penford says:
“As a professional skin therapist who started my journey as a Dermalogica account, then educator, my personal driving force was (and still is) the respect and success of every Professional Skin Therapist with who we partner. These incredible businesses hold up our high streets, bring skin confidence and well-being to their customers and are the beating heart of Dermalogica. Through tough times as they have seen recently, we help provide the tools, the knowledge and the human connection that will help them to push through and elevate them to a secure a successful future."
Mark Hermann, Dermalogica's General Manager, says:
“Professional skin therapists are at the heart of our business and will always remain so. We are looking into the next generation of our professional services which are all about advanced treatments with results. I could not wish for a better lead for this than Sally Penford. She has been in the skincare business for a lifetime and knows exactly how it operates. Sally has built our industry-leading education team from scratch and now our sales team will benefit from her vast experience. I am looking very much forward to working with her on this journey.”
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