Coca-Cola X Morphe cosmetics collab launches
Cosmetic brand Morphe has collaborated with Coca-Cola to launch the Coca-Cola 1971: The Unity Collection.
Celebrating the 50th anniversary of the beverage brand's iconic 1971 TV commercial featuring the song lyrics “I'd Like to Buy the World a Coke”, the new cosmetics collection has inspired to share some peace, love and harmony.
“In 1971, in the midst of a shifting cultural landscape, Coca-Cola debuted a ground-breaking commercial featuring young people on a hilltop in Italy teaching the world to sing in perfect harmony. With that same optimistic voice, Coca-Cola presents the 1971 Unity Collection. It is a look at the past and a glimpse into the future with warmth, togetherness and hopeful spirit,” say Morphe.
Becky Anderson, Coca-Cola's senior licensing manager of North America, adds:
“Morphe exemplifies individual expression, diversity and inclusion, making them the perfect partner for Coca-Cola. We're so excited to partner with them on this 1971 Unity Collection.”
The 1971: The Unity Collection includes Limited Edition Coca-Cola X Morphe Awe Together Artistry Palette with 18 shades; Coca-Cola X Morphe Sweep the Peace 5-Piece Eye Brush Set and Bag featuring custom handles and synthetic brushes; Coca-Cola X Morphe 1971 Edition Make It Big Volumizing Mascara; and Coca-Cola X Morphe Lip In Harmony 4-Piece Mini Lip Gloss Set.