The Barber Boom: How to stay a cut above!
Commentary
from Tony Cole - Manager at DJs Barbershop
- What's your best piece of advice for barbershop owners
who want to make sure they standout from the crowd and earn customer
loyalty?
You
can't put a price on first-class customer service. From a good quality haircut,
to a friendly, warm welcome and light-hearted banter - this is how you'll keep
customers coming back. We greet all our customers by their first name and thank
them on their way out. Children also get a free lolly on each visit so that
always helps too! Our mission is for every customer to leave with a smile.
2.
What does DJ Barbershop
do to engage with new and existing customers?
We
use social media platforms to promote our services and keep our name in the
public domain. On Facebook, we create content that advises customers on the
multiple ways of booking, any special offers we are running, and our barbers'
hours.
During
key sales periods where competition and demand is higher, we run added
promotions in-store to help retain our customers' attention. For example, at
Christmas and Easter, we have a free raffle giving away easter eggs and gift
hampers.
3.
How has Treatwell
supported your client retention and growth?
As
we are a small shop with no receptionist, the booking system has given our
barbers more time to focus on their customers without being interrupted by a
ringing phone. This has led to stronger client relationships, reinforcing
customer loyalty and in turn, retention and revenue.
Our
customers also love the ability to book online and to be in control of their
booking. For those that still want to phone the shop, or even just walk-in,
that's still available and we are then able to make the booking for them.
--
Tracey Kemp
m. +44 780 464 2610
w. R Agency.com
a. 4th
Floor, 12, Little Portland Street, London, W1W 8BJ
