The GelBottle Inc. expands US presence
The GelBottle Inc. has announced a significant expansion in the US market through a new retail partnership with Beauty Systems Group, bringing the British professional nail brand to CosmoProf stores nationwide.
The GelBottle Inc. has launched across 487 CosmoProf locations in the United States and online at CosmoProfBeauty.com. Under the agreement, CosmoProf becomes the brand's exclusive national distribution partner, offering licensed beauty professionals access to TGB products through a coast‑to‑coast retail network.
The in‑store rollout will be delivered in two tiers. Ninety‑six locations will feature a large‑scale TGB fixture housing a 108‑SKU assortment, including BIAB™, gel colours, extensions, electronics and core essentials. An additional 391 stores will stock a streamlined 29‑SKU range, designed to introduce professionals to the brand through key BIAB™ shades, top and base products, high‑demand gel colours and the Illuminate cordless lamp.
Education underpins the partnership, reflecting The GelBottle Inc.'s long‑standing commitment to professional training. CosmoProf staff will receive dedicated education packs ahead of launch, while nail technicians will have access to ongoing digital education via CosmoProf Institute.
This will be supported by regular online masterclasses led by Sarah Crespo, Head of Education, North America at The GelBottle Inc., focusing on technique, product application and business development.
The GelBottle Inc.
