Staying Ahead of the Game


In the beauty industry we have always been exceptional at not only being able to react to the latest fashion trends but indeed to also create them! As professionals we need to stay at the ‘cutting edge' and we need to be aware of new skills, technology, ingredients, products and methods. We 
can accept in this new fast-paced world that every professional needs to keep up to date and as a business sector, the beauty industry continually upskills to suit the demand of their customers. However, sometimes we neglect other areas of vital training such as management skills, health & safety, how to keep our accounts or employment law, let alone allow ourselves to indulge in training that would have a huge impact on our business growth and on our personal development such as innovation 
thinking, business strategizing, retailing & merchandising skills, digital marketing and entrepreneurial skills. 

Staying educated helps us as professionals and business owners to stay competitive in business by staying ahead! Education has so many benefits:

•  Helps to grow your business 
•  Grows your business network
•  Enables you to share, learn and collaborate with other businesses
•  Increases staff productivity
•  Motivates your employees
•  Keeps you and your team up to date with new technologies and trends

So what are the challenges that we face attaining the right type of training?
•  It is too expensive
•  It doesn't answer your training needs
•  Perhaps you are not sure of what training you or your company needs
•  It is geographically too far away 
•  You are unsure that the training will deliver the right results

The great news is that the Irish government has recognised the need for businesses to develop and has created the Skillnet Ireland initiative, which focuses on communicating with businesses across all sectors in Ireland, listening to their training needs and to support them by organising training courses which are impactful, relevant and deliver results.

So how can Skillnet Ireland help my business? Skillnet is able to offer significant subsidies towards training courses and staff development to companies, whether you are a one-person operation or have a large team. The aim is to provide high standardsof relevant training, tailored to suit the specific needs of your business, delivered in a convenient location at exceptional value for money.

Where do I find out more? M1 Drogheda Chamber Skillnet was set up to cater for all businesses in the North East to include Fingal, Louth, Meath, Monaghan and Cavan. I am involved as the Network manager so if 
you would like more information on training simply email M1skillnet@droghedachamber.com or view the course selection on www.
M1skillnet.ie. If you are in another part of the country and this location doesn't suit view the list of Skillnet networks on www.skillnetireland.ie for more information of subsidised training to suit your business needs.

Linda Ennis
Linda Ennis has worked in the beauty industry for over 30 years in a 
managerial and training capacity for Clinique, Estee Lauder, Lancome & 
more. She created and ran Beauty Academy College successfully for 
13 years and is nowoffering her expertise and services as a freelance 
beauty business mentor to other business owners.

Contact her at: lindaennis0312@gmail.com