OLAPLEX® Launches Broad Spectrum Chelating Treatment
OLAPLEX® LAUNCHES BROAD SPECTRUM CHELATING TREATMENT
OLAPLEX is the original patented, proven, molecular technology that repairs and strengthens the hair and provides a solution for every hair need - whether its strength seekers for those naturally prone to damage and breakage or repair seekers for self-imposed damage and breakage.
OLAPLEX offers core to surface repair - OLAPLEX® PATENTED TECHNOLOGY BIS-AMINOPROPYL DIGLYCOL DIMALEATE. (BIS-AMINO for short.)
OLAPLEX® Targets the Five Key Types of Damage: CHEMICAL: Colour, Lightening, Perming, Straightening. HEAT: Blow-drying, Curling, Flat Ironing. MECHANICAL: Cleansing, Combing, Brushing, Rough Drying. ENVIRONMENTAL: UV Rays, Humidity, Wind. POLLUTION: Dirt, Dust, Free Radicals.
So, is deep build-up blocking your best work?
Did you know…when a client comes into a salon with deep build-up, it creates a barrier preventing proper penetration, ultimately affecting the end result? Colour and chemical services become less predictable and styles don't behave as they should. Cortex-deep deposits don't just damage hair, they can keep your most impressive work from shining through.
HAIR IS AN ART. START WITH TOTAL CLARITY….INTRODUCING OLAPLEX BROAD SPECTRUM CHELATING TREATMENT
WHY YOU'LL LOVE IT…This professional -strength, high -potency chelator cleans deep down to the cortex without stripping hair of its moisture and essential proteins. It removes a wide range of heavy metals, minerals, pollution, chlorine, medications, and discolouring copper deposits to create a clean canvas for optimal results from all chemical services.
WHY IT WORKS…Removes harmful particles without damaging hair. Potent Vitamin C cleans the scalp and provides antioxidant protection from pollution and free radical damage. Allows better penetration and efficacy of all chemical services. Promotes vibrant colour and consistent lightening results. Restores natural shine, softness, and manageability.
BROAD SPECTRUM CHELATING BLEND
A surfactant-free, ultra-potent broad spectrum chelating blend with Vitamin C-rich Kakadu Plum Extract to penetrate down to the cortex and purify hair by removing stubborn build-up as if refreshes and soothes the scalp.
BIS-AMINOPROPYL DIGLYCOL DIMALEATE
Patented bond-building technology that relinks broken bonds found deep within the hair structure to dramatically improve hair health, strength and integrity.
THE OLAPLEX DIFFERENCE…
CORTEX-LEVEL PURIFIER: A healthy starting point for clients that need more than just a clarifying shampoo, a professional purifying treatment that gives hair the healthy starting point it deserves.
OLAPLEX TECHNOLOGY: Scientifically proven and powered by OLAPLEX® Bond-Building Technology and our exclusive Broad Spectrum Clarifying Blend for hair that looks and feels healthier.
OPTIMAL RESULTS: Prepare for better results as it promotes even lightening, vibrant colour results, and more predictable effects from any chemical service so you have more creative control.
Step 1 Pre-cleanse
• Cleanse with No.4C BOND MAINTENANCE® CLARIFYING SHAMPOO. • Leave on for 5 minutes. Rinse thoroughly.
Step 2 Treat
• Apply 1-3 pumps of BROAD SPECTRUM CHELATING TREATMENT evenly from root to end. Do not oversaturate. • Gently work through the hair using the palms of your hands. • Leave on for 15-30 minutes. *If performing in-salon service do not rinse.
Step 3 Post-cleanse and condition
• Apply No.4 BOND MAINTENANCE™ SHAMPOO. • Lather for 1-2 minutes. Rinse thoroughly.
• Apply 1-3 pumps of OLAPLEX 4-IN-1 MOISTURE MASK. • Comb through from root to end. • Leave on for 10 minutes. Rinse thoroughly.
What's the Difference?
No 4C BOND MAINTENANCE CLARIFYING SHAMPOO – a deep cleansing shampoo which removes surface build-up. Designed for clients who need a clarifying cleanse either in the salon or at-home clarifying. Used as a pre-cleanse before Broad Spectrum Chelating Treatment.
BROAD SPECTRUM CHELATING TREATMENT – this professional cortex-deep purification salon treatment removes cortex-level deposits and build-up. Ideal for clients who have deep build-up. Use before chemical surfaces to elevate final results.
OLAPLEX® PRO TOOLBOX
BROAD SPECTRUM CHELATING TREATMENT
No.1 BOND MULTIPLIER
No.2 BOND PERFECTOR
4-IN-1 MOISTURE MASK
No.0 INTENSIVE BOND BUILDING HAIR TREATMENT
No.3 HAIR PERFECTOR®
No.8 BOND INTENSE MOISTURE MASK
No.4C BOND MAINTENANCE ® CLARIFYING SHAMPOO
No.4 BOND MAINTENANCE™ SHAMPOO
No.4P BLONDE ENHANCER™ TONING SHAMPOO
No.5 BOND MAINTENANCE™ CONDITIONER
No.6 BOND SMOOTHER™
No.7 BONDING OIL™
No.9 BOND PROTECTOR NOURISHING HAIR SERUM
OLAPLEX® PRO Rx THE PROFESSIONAL SYSTEM
BROAD SPECTRUM CHELATING TREATMENT
• Allows for better penetration and efficacy of all chemical services and treatments
• Removes harmful particles without damaging hair
*Use prior to in-salon treatments and services
NO.1 BOND MULTIPLIER AND NO.2 BOND PERFECTOR
• Repairs and rebuild hair bonds
• Reduces porosity
• Improves the overall health and condition of the hair
*Use as a stand-alone treatment or added into chemical formulas
• Infuses dry, damaged hair with intense moisture
• 84% more shine and smoothness
*Can be used after all professional chemical services and treatments
OLAPLEX BROAD SPECTRUM CHELATING TREATMENT €32/£30 (ex VAT)/370ml bottle with pump. Contact Xpert Professional for details. www.xpertprofessional.ie
OLAPLEX®. INSPIRED BY SALONS. PROVEN BY SCIENCE #olaplex @olaplex