NYX reveal Spring makeup '23 looks in the metaverse!
Always keen to interact with fans of the brand, NYX Professional Makeup have revealed their Spring 2023 Drop collection is available to experience virtually in iHeartLand on social gaming platform Roblox.
Already active in the metaverse, the brand's House of NYX Professional Makeup creates a fully immersive experience. Consumers have different points of engagement to collect the brand's three limited-edition makeup looks for their Roblox avatars which feature Spring 2023 products Vivid Matte Brights Liquid Liner, Smooth Whip Matte Lip Cream, Vivid Matte Liquid Liner and Bare With Me Blur Skin Tint Foundation.
In addition, users can snap selfies on the NYX Professional Makeup Pink Carpet alongside emerging artists from iHeartLand's upcoming Artist Chat Series.
Commenting on the launch of the new Spring 2023 collection, Vivianna Blanch, Head of Marketing NYX Professional Makeup, says:
"Every year at NYX Professional Makeup, we release our Spring Collection by surprising our community with an immersive, social, and interactive experience. As one of the leading and fastest growing cosmetics brands, we partnered with iHeart, the top entertainment and leading audio brand, to drop our Spring Collection as they drop the latest in today's music. We are excited to immerse Roblox users into the world of entertainment, artistry, digital cosmetics and self-expression."
NYX Professional Makeup