L’Oréal’s Hair the Love 2022 campaign celebrates hairdressers
Emma Willis is pictured with her hairdresser, Louis Byrne, marking the launch of L'Oréal's ‘Hair the Love' campaign 2022.
Hair and beauty giant L'Oréal has launched its yearly campaign to celebrate and raise awareness of the value of hairdressing in our society.
Run in collaboration with charity partner, Look Good Feel Better, L'Oréal's ‘Hair the Love' campaign is an annual initiative designed to shine a light on the essential role of hairdressers and how they impact people's physical and mental wellbeing every day.
The Hair the Love 2022 ‘In the Hands of a Pro' campaign features a new video featuring familiar client faces including Emma Willis, Pixie Lott and renowned hairdressing pros, highlighting how essential the role of hairdressing is within society.
Clients are encouraged to share their own ‘Hair the Love' experiences on Instagram including salon-chair selfies, videos, reels and stories about their favourite salon or stylist using the hashtag #HAIRTHELOVE2022IRE and tagging @lorealpro_education_uki.
Through their partnership with Look Good Feel Better, L'Oreal will donate €1 for each post using the hashtag #HAIRTHELOVE2022IRE throughout February 2022. Look Good Feel Better offers free hair and make-up workshops to women suffering with the appearance related side effects of cancer treatment.
Commenting on the launch of the Hair the Love 2022 ‘In the Hands of a Pro' campaign, Béatrice Dautzenberg, Managing Director
L'Oréal Professional Products Division UK and Ireland, says:
“This year's 2022 L'Oréal Professional Products Hair The Love ‘In The Hands of a Pro' campaign, truly brings to life the immense impact that hairdressers have on people's lives, every day. We are so grateful for the powerful voices of our nine ‘Power Couples' to help us amplify this important message and celebrate the unique relationship between hairdresser and client. We continue on our mission to support the bright future of the Hairdressing Industry and showcase just how amazing this vocation – like no other on our high streets – is highly skilled, creative and transformational.
“We are also very proud to partner with Look Good Feel Better Ireland.
“I continue to be impressed with hairdressers across the UK and Ireland and the positive approach they have in these challenging times. Thank you to our couples for sharing their personal experiences – we want to encourage everyone to join the #HairTheLove2022IRE conversation and share your inspiring stories of how every hairdresser is changing lives.”
L'Oréal Professional Products
+ 44 (0) 20 8762 4000
Look Good Feel Better
087 7008366
