HGI strengthen Déesse PRO's global team

Laila AsidLaila Asid has joined Harpar Grace International (HGI) as PRO Global Sales Recruit for their Déesse PRO brand.

In her new role, Laila will support the international expansion of the wellness tech brand and devices including the PRO by Déesse PRO hard shell format LED light therapy device.

Laila has 20 years' expertise in global sales strategy and operations within the cosmetics industry. Commenting on her new role, she says:

"I'm delighted to join Déesse PRO and the HGI Group at such an exciting time. A cornerstone of my career lies in my ability to cultivate meaningful relationships with key stakeholders – whether they are retailers, clients, or distributors – while providing steadfast leadership and guidance to my sales teams. On the eve of Déesse PRO's groundbreaking advancements in light therapy and wellness, I couldn't be more excited to join the HGI family.”

Alana Chalmers, CEO of HGI, adds:

“Laila, a certified medical professional, joins us with a wealth of global sales, strategy, and operational experience of over 20 years and has a track record of spearheading rapid sales expansion and delivering profitable outcomes in over 50 countries. Laila's market experience with particular reference to cultivating distributor, spa and professional channel relationships and growth aligns with our trajectory and vision for Déesse PRO, our flagship wellness technology brand, in the year ahead.”

Harpar Grace International (HGI)