FOREO Launch Luna Collection

“Brands now have the opportunity and responsibility to change the way their products reach end consumers. This is especially important for the beauty industry, often criticized for setting unattainable beauty standards and taking a toll on our society's mental health. FOREO humanized its approach to business by building a close-knit community based on trust. With LUNA NFT we are using technology to amplify the link between beauty, health and technology, highlighting how the products are made and results they provide, and thus paving the way towards socially responsible beauty and giving back to its beautiful community,” explains Boris Trupcevic, FOREO CEO. 

FOREO is launching five different NFTs, each representing one product of the brand's latest innovation - the LUNA 4 collection, brand's flagship range, synonymous for clean and healthy skin. Each NFT will be available in 50 variants, granting the consumers exclusive access to a limited edition of 250 NFTs. On top of that, FOREO is releasing one special edition NFT to be sold at auction. The artist signing the most wanted piece of the entire LUNA collection is Mariam, a talented female NFT designer rapidly gaining popularity and recognition in a male-dominated NFT scene. The entire profit from selling the NFTs will be directly donated to charities helping people who struggle with mental health and various skin conditions. This includes the money from the auction as well as all the royalties generated from the NFT trade, solidifying further the brand's long term commitment towards destigmatising mental health issues and creating a self-sustainable healthy community.

Globally, depressive disorders are ranked as the single largest contributor to non-fatal health loss. There are a number of skin conditions that are associated with mental health and while the beauty industry has gained notoriety for promoting unrealistic standards of beauty, there is an awakening in the rise of a new type of beauty. FOREO is innovative in everything they do, from products to business model, which is why the brand chose to launch NFT and get closer to a younger audience which is under immense pressure of unattainable beauty standards. FOREO is at the intersection of the beauty industry and mental health, redefining what it means to be beautiful through setting a new golden standard that is all about health and self-love. These very principles gave birth to the brand's latest innovation in skin cleansing - the LUNA 4 range.

About the LUNA 4 collection: the best-ever edition of World's most sold facial cleansing brush, with even softer silicone touchpoints, deep and gentle cleansing modes with five different massages which boost circulation and improve natural collagen production. All of it instantly, with visible results. In addition, LUNA 4 devices feature revitalizing NIR LED light, heating, microcurrent, and for the first time a body device tackling cellulite.

The biggest novelty is the long-awaited LUNA ™ 4 body - a T-Sonic™ massaging body brush for daily deep cleansing. Made of ultra-hygienic silicone, LUNA ™ 4 body consists of soft bacteria-resistant silicone touchpoints that are 35 times more hygienic than brushes with nylon bristles. It is clinically proven to remove 99% of dirt and oil on skin, meaning clogged pores and breakouts are a thing of the past. It is also quick-drying and non-porous to prevent bacteria buildup so you aren't just spreading the same bacteria and dirt around your skin the next time you use it. 

LUNA ™ 4 body improves the appearance of cellulite by targeting the fluid that accumulates in collagen pockets. By boosting microcirculation, T-Sonic™ massage helps to distribute the fat deposits. Maintaining healthy blood circulation also means that nutrients in your body can promote the production of collagen, a protein that keeps your skin strong and elastic making it less susceptible to the puckering caused by cellulite. Additionally, FOREO's innovative body cleansing brush gently exfoliates dead skin cells and ingrown hairs, without being abrasive on skin. T-Sonic™ massage temporarily dilates pores so that the silicone touchpoints can remove dirt and oil trapped deep within making it a perfect prep for your skin to deeply absorb any creams or lotions you apply afterwards, preventing dry skin and ingrown hair. 

LUNA ™ 4 plus is a 4-in-1 cleansing device for aging skin that features FOREO's renowned technologies: microcurrent, red LED light, relaxing T-Sonic™ pulsations, and it's boasting a brand new technology in the FOREO product range, the NIR LED light. LUNA ™ 4 plus is the only device that helps target visible signs of aging while cleansing your face and neck. Near-infrared LED light gently heats skin to temporarily dilate the pores, allowing LUNA ™ 4's silicone touchpoints to reach the dirt and oil trapped deep within and on top of that, NIR and red LED light are known to revitalize the skin and make it look younger.

Device is packed with microcurrent technology that firms the skin and smoothes fine lines, delivering the ultimate non-invasive facelift at the comfort of your home. LUNA ™ 4 plus now features an Anti-Shock System™, a unique integrated system that measures your skin's resistance to electricity, and automatically adjusts the microcurrent within your chosen intensity, to best suit your skin, guaranteeing shock-free treatments, maximum safety and enhanced results. The back of LUNA ™ 4 provides a revitalizing facial fitness treatment as the low-frequency pulsations help to relax facial muscle tension points and improve lymphatic drainage, resulting in enhanced radiance and reduced puffiness.

Device is packed with microcurrent technology that firms the skin and smoothes fine lines, delivering the ultimate non-invasive facelift at the comfort of your home. LUNA ™ 4 plus now features an Anti-Shock System™, a unique integrated system that measures your skin's resistance to electricity, and automatically adjusts the microcurrent within your chosen intensity, to best suit your skin, guaranteeing shock-free treatments, maximum safety and enhanced results. The back of LUNA ™ 4 provides a revitalizing facial fitness treatment as the low-frequency pulsations help to relax facial muscle tension points and improve lymphatic drainage, resulting in enhanced radiance and reduced puffiness.

The rest of the LUNA 4 range, already familiar to FOREO customers, got an upgrade with even softer silicone touchpoints, allowing your enhanced LUNA 4, LUNA 4 mini, LUNA 4 go and LUNA 4 men to glide even more effortlessly across skin, preserving its natural elasticity. This new collection also features deep and gentle cleansing modes, five different massage patterns and a travel lock function.

FOREO has become known as an absolute leader in beauty-tech, constantly innovating its sustainable products, with an insane battery life, quickly and effortlessly providing spa-level results at the comfort of your own home thus saving you time and money. The Swedish skin-tech giant has transformed the way we think about skincare, turning basic hygiene routines into technology-enhanced, relaxing moments of pampering and self-care rituals. Driven by desire to make people's lives better, FOREO will continue to drive innovation, not only in technology but also in elevating its business beyond profit and growing on philosophy that return of investment should be measured in sustainability and social responsibility.

“Joint communication initiatives with our partners to raise awareness and talk about mental health issues, contribute to reducing the stigma surrounding the topic of mental health. Cooperating with FOREO is immensely valuable to us. It allows us to supply additional support seekers with our care, often crucial to many, and to develop our activities further,” says Eva Glückman, Secretary General Tjejzonen.

To find out more about the world's most innovative beauty-tech brand and FOREO's latest launch, stay tuned for the FOREO LUNA NFT launch, and contact PR Manager: lottie.stanford@foreo.com to secure your spot on FOREO's exclusive, invitation only virtual launch event of LUNA 4 range in the metaverse on September 19th. To keep up to date with future growth and innovation visit www.foreo.com or follow @FOREO_official.