Expert Advice: How Christmas clients can boost your January business
Katie Godfrey offers her suggestions on making the most of Christmas bookings to ensure you have a busy January.
As the holiday season approaches, those in the hair and beauty space are gearing up for a flurry of Christmas bookings. While December is undoubtedly the busiest time for us, we need to be savvy and be already thinking ahead to the new year.
January offers a clean slate and the perfect opportunity for a beauty reset. In this article, we'll explore how you can make the most of your Christmas bookings to ensure your clients step into January keeping up their beauty bookings with you.
Have you thought about giving your clients a small token gift this year? It is always such a nice gesture and a thank you for their loyalty. You can be smart about this, from offering something branded so you are at the forefront of their minds all the time or a small voucher to spend in January to get them back.
Encourage Pre-Booking for January
Take advantage of the holiday spirit by encouraging clients to schedule appointments for January during their December visit. Offer incentives such as small January vouchers or special add-ons for those who secure their post-holiday beauty sessions in advance.
This not only ensures a steady flow of clients into the new year but also helps you plan your schedule effectively.
Introduce 'New Year, New You' Packages
Tap into the popular ‘New Year, New You' mindset by creating specialised beauty packages aimed at rejuvenation and self-care. Add treatments that focus on skin renewal, hair transformations and overall wellness. Position these packages as a way for clients to kick off the year looking and feeling their absolute best.
Highlight Skincare and Self-Care
The holiday season can take a toll on the skin, with late nights and indulgent meals. Capitalise on this by promoting skincare treatments that address the specific concerns associated with holiday festivities.
Encourage clients to invest in self-care, emphasising the importance of starting the new year with a fresh, glowing complexion.
Host a New Year Beauty Event
Organise a special beauty event in early January to showcase your expertise and services. Offer mini-treatments, consultations, and product demonstrations to entice clients to try something new. This event can serve as both a celebration of the new year and an opportunity to introduce clients to the beauty resolutions they can embrace in the coming months.
Don't forget to add retail
Making sure you are promoting retail and your favourite products will get your clients back to top up their home products once they run out. Always have stock on the shelves and promote your retail lines through your social media and email marketing.
By strategically planning your Christmas offerings and encouraging clients to think ahead to January, you can ensure a steady flow of business and help your clients start the year with confidence and you with a fully booked diary.
Katie Godfrey is a Business Mentor, beauty salon owner, CEO of KG Professional and hosts the podcast channel The Life Of KG.