Alterna introduce upLifting Hair Ritual for fine hair

Professional haircare brand Alterna has launched a campaign to tackle client concerns about fine limp hair.

Alterna's upLifting Hair Ritual features products from the brand's Clinical Densifying and Multiplying Volume ranges. It is aimed at salon clients who may be experiencing fine hair or hair loss due to changes in hormones, for example a new mum or those going through menopause or coming out of a stressful period in their life. In addition, the upLifting Hair Ritual is also suitable for those who have always experienced fine limp hair.

Alterna's Clinical Densifying products address suddenly thinning hair or hair loss, clinically proven to densify hair strands maximising volume from the scalp whilst Alterna's Multiplying Volume adds volume and lift to naturally fine hair.

The key ingredient in both product ranges is the brand's Marine Plumping Complex, a blend of Sea Kelp for plumping and hydration, and Keratin, Panthenol and Biotin to fortify the hair from within creating a natural volumising result.

Products include Clinical Densifying Shampoo, Clinical Densifying Foam Conditioner, Clinical Densifying Scalp Treatment, and Clinical Densifying Styling Mousse. 

Alterna's Multiplying Volume Range includes Multiplying Volume Shampoo and Conditioner, Multiplying Volume Styling Mousse and Multiplying Volume Styling Mist.