Alfaparf Milano launch new blonde toner collection

Professional hair care brand, Alfaparf Milano, has introduced a new line of Arginine-based liquid toners developed for blonde colour refresh, colour blending, multi-dimensional blonde and pure tone treatments.

Alfaparf Milano Color Wear Gloss Toner comes in 22 different shades, enabling colourists to create endless colour combinations and guide clients through the blonding experience to find their preferred blonde shade.

Delivering multi-dimensional colour, the toners are developed with patented technology based on natural origin Arginine of natural origin. Already present in hair's protein structure, Arginine is a 100% natural amino acid that can replace the most common chemical alkalising agents.

The product is also enriched with an active ingredient derived from Apple Vinegar which has restructuring properties to repair and restructure the hair fibre after chemical processes and also reduces pH and closes cuticles to increase shine. In addition, the formula is free of ammonia, MEA, silicones and resorcinol, and is suitable for vegans.

Following use, Alfaparf Milano reports a 103% increase in shine, measured on moving hair, whilst hair is up to 13% more elastic after just one application, and up to three times easier to manage. Colour is said to be maintained up to 90% after 12 washes.

Alfaparf Milano Color Wear Gloss Toner is available from Xpert Professional, who are also offering courses on how to use the product at their ACCADEMIA Centre of Excellence for Hair and Beauty Education and Management in Dublin as well as via Zoom with Alfaparf Milano International Educator Vivica Davies.