• 100,000 Show Tickets produced for Inserts & Direct Mail
•
Personal telephone invites to all AIT members (over 3,000 buyers)
•
An intensive student campaign with personal AIT visits to 70 colleges
•
Irish Beauty ‘Gatefold’ in March issue
•
Minimum of 6 Direct Mail drops in December, January, February & March
•
Minimum of 10 E-mail drops
•
Three direct text message campaigns to 15,000 mobile numbers
•
Over 15 pages of advertising in Trade Press
•
Extensive Pre-Show Guide, including Show Offers, included in Irish Beauty March issue
•
32-Page Show Guide, including A-Z Exhibitor Listings & Special Offers
•
Voicemail messages left on 12,000 mobiles