Top 5 tips for retailing cosmetics in your salon
Beauty Entrepreneur Marie Meskheli reveals her top tips on how to retail cosmetics in salons.
When we discuss retailing cosmetics in salons, it is essential that the products are of a high professional quality.
Customers expect a professional service using high quality and reputable products and this also applies to when they purchase after care products too.
Here are my top five considerations you should be thinking about when choosing which cosmetic products to stock, and how to be successful in this area.
1) Action Plan
Create a list of questions of what your client requires from products you are selling, e.g. After care skincare products or colour cosmetics etc.
The products' composition is important. A lot of consumers are now opting for natural, organic and vegan products. If you offer a range of products that are unique or different, this will help drive attention.
A unique product means that salon staff may require additional training and product information to sell the product.
3) The Perfect Line
The professional segment has its own specifics. For example, it is advisable to offer products as the complete line or system. In the case of skincare, this could be anti-ageing and nourishing lines or a sufficient assortment of products if you are retailing colour cosmetics.
One of the important factors to consider is the price and to undertake special promotions to encourage new and repeat purchases.
There is no greater advertisement than a satisfied client. This is a main asset that you can build for your business!
Marie Meskheli is a beauty entrepreneur and Founder and Creator of Delfy Cosmetics.