Salon retail boosted by 107% in December
With shopping on all of our minds at this time of year, it's a great opportunity for salons and spas to maximise on retail sales. In fact, data released shows that salons make over 10% of their annual revenue in December alone.
Conducted by Phorest Salon Software, who collated data from over 6,000 hair, spa, beauty and aesthetic salons in Ireland, the UK, the US, Australia, Finland and Germany, results show that salons make an additional 107% in total retail revenue in December compared to the rest of the year. A 28% boost in the number of products sold brings in 27% more product revenue, while a 450% jump in gift card sales brings 508% more gift card revenue than the rest of the year.
Commenting on the research, Ronan Perceval, CEO of Phorest Salon Software, says:
“It's no wonder salon owners, managers, stylists, therapists and everyone else who makes a salon run like clockwork are completely exhausted by the time New Year rolls around, cramming 12% more completed services into the busy month compared to the rest of the year, with 9% more clients walking through their doors.
“But there are only so many appointment slots in the month, and only so fast your stylists and therapists can work. If you really want to take advantage of the December rush, you need to market your retail and gift card promotions to your customers throughout December - both in-salon and via your email and SMS marketing campaigns.”
Services bring in an additional 13% in revenue in December compared to the average for the other months of the year.