New Alterna and R+Co brand manager appointed

Audrey Shanley has joined Xpert Professional Ireland as Brand Development Manager for Alterna and R+Co. 

In her new role Audrey will support and educate salons and develop Alterna and R+Co nationally, subscribing to Xpert Professional's focus on professional education, advanced training and upskilling.

Audrey brings to the role over two decades of executive-level experience in the beauty industry, predominantly in the premium luxury haircare sector with L'Oréal Professional Products, shu uemura, Kérastase and Davines.

Commenting on her appointment at Xpert Professional Ireland, Audrey Shanley says:

“Consumers are hungry for advice; they want to know what the professionals recommend and the sacred relationship between a woman and her stylist depends on that absolute trust that what the stylist is recommending comes from deep technical knowledge and training. Xpert Professional understands that this special relationship depends on continuous professional upskilling and technique.”