Companies ban badger hair brushes after PETA exposé

BadgerNars Cosmetics and Cult Beauty have both banned the sale of badger-hair make-up brushes. 

The ban comes after PETA US shared a video exposé of China's badger-brush industry with the company. The investigation, conducted by PETA Asia, revealed that in order to produce cosmetic, shaving and paint brushes, badgers are captured using snares while others are bred and confined to small wire cages on badger farms before being violently killed.

Cult Beauty CEO and co-founder Alexia Inge, says:

“I've spoken to the team about this and agree that [badger hair] should be taken off the site. We have removed this from the site and will not be restocking [it].”

PETA Director, Elisa Allen, comments:

"No make-up brush is worth tormenting and killing a sensitive wild animal.

"By banning the sale of badger-hair brushes, NARS is helping PETA push the cosmetics industry in a kinder direction."
Procter & Gamble, the parent company of The Art of Shaving, was the first company to ban badger-hair items after the release of PETA Asia's video, and nearly 90 others have followed suit, including Morphe, The New York Shaving Company, Penhaligon's, and Floris London.