L’Oréal Paris revealed as biggest beauty brand

L'oreal Paris ROUGE SIGNATURE Image: instagram.com/lorealmakeup

L'Oréal Paris has been named the fifth biggest brand globally in a new white paper behind the likes of Coca-Cola, Pepsi and Nescafé.

The report, published by Euromonitor International ranks brands by 2017 retail sales value, and reveals the world's leading Fast-Moving Consumer Goods (FMCG) brands.

According to Euromonitor International's report, L'Oréal Paris is the world's leading beauty and personal care brand, with sales of $10-15 billion. Its biggest market is the US, with China not far behind, where sales of beauty and personal care products are predicted to rise by over 40% by 2022.

The report looked at mega-brands in all sectors, with those in the Beauty & Personal Care sector making up one-quarter, and being the second most represented category in the list.

According to Euromonitor International's report, the top ten Beauty and Personal Care products, ranked by sales value, are: 

1. L'Oréal Paris $10-15
2. Nivea $10-15
3. Colgate $10-15
4. Gillette $8-9
5. Dove $6-7
6.  Avon $6-7
7. Garnier $6-7
8. Shiseido $4-5
9. Gemey / Maybelline/ Jade $4-5
10. Natura $4-5

Both L'Oréal Paris and Nivea, in first and second place respectively, are unmoved compared with their ranking in 2014, whilst Shiseido is the only brand to enter the top 10 since 2014.