Joico reveal Blonde Ambition transformations

Professional hair brand, Joico, has launched Blonde Life® Lightening Powder to enable colourists to deliver results from dark to light without damage to hair in a single service regardless of hair type or colour.

Whilst lightening hair, Joico Blonde Life® Lightening Powder aims to protect hair from the inside out, fights frizz and dryness and adds softness, shine, elasticity, while fighting off-tones, fading and damage.

To celebrate, the brand has introduced a collection of Joico Blonde Ambition transformations by Global Brand Ambassador Larisa Love, Celebrity Artist Jill Buck, Global Brand Storyteller Olivia Smalley, and Global Business Expert Gina Bianca. Tutorials on how to create their Blonde Ambition looks will be released on the Joico website and social media over the coming weeks.

Joico Blonde Life ® Lightening Powder is available from Xpert Professional.