Gareth Pugh turns to CND for runway nails
Professional nail brand CND™ has been working with fashion designer Gareth Pugh creating the nails for his latest runway collection, The Reconstruction.
Celebrating the interplay between fashion, music and film, Gareth Pugh's latest collection will be presented as a “visual concept album”, photographed in 13 stills and 13 short films by globally renowned fashion image-maker, Nick Knight.
Lead Nail Technician Lauren Michelle Pires created 11 looks using CND™ for the shoot. She comments:
“I chose to partner with CND™ because their colour range is so extensive and it's great for layering to create the bespoke colours that are needed to match a brief. In preparation for today, Gareth sent over the textures and the fabrics within the collection and any other inspiration that he had, and we then worked with and built upon that.
“The CND™ Shellac™ shade in Magical Topiary has been one of my absolute favourite colours to work with this season. The colour is so beautiful, it's like a pure mint green with a hint of blue and it matches anyone's skin tone.”
Designer Gareth Pugh adds:
“For us, when we do a shoot or a show, every little detail is important. I've worked with CND™ for quite a few years and their nail artistry is next level. They have that close attention to detail; I like things to be very particular and CND™ nail artists have a very slick approach to how they work.”
Key looks created for The Reconstruction shoot included a green marbled effect created using CND™ Shellac™ in Magical Topiary as the base, with shades Cap & Gown and Mystic Slate carefully sponged onto the nail; entitled Weathered Verdigris, the design complemented the outfit ‘The Shard'.
Additionally, a black flecked glass look was styled alongside the outfit ‘The Bo$$', and was created by applying CND™ Shellac™ in Black Pool to the base of the nail, then, using a separate nail tip one size bigger than the original tip, glass-like ‘shards' were clipped out and glued to the nail and painted over again using CND™ Shellac™ Black Pool.
Creative Direction: Gareth Pugh & Carson McColl
Photography: Nick Knight
Digital Artistry: Jon Emmony
Make-Up: Ana Takahashi for MAC Pro
Hair: Isaac Poleon for L'Oréal Professionel
Nails: Lauren Michelle Pires for CND™
Communications & Talent Programming: Raven