Estée Lauder to become first beauty brand in space
Image: Estée Lauder / www.elcompanies.com
Estée Lauder is set to become the first beauty brand to launch into space as its Advanced Night Repair Synchronized Multi-Recovery Complex today (29th September) heads on a mission to the International Space Station.
Advanced Night Repair is launching aboard a Cygnus spacecraft atop an Antares rocket on Northrop Grumman's 14th commercial resupply services mission for NASA, and will arrive at the International Space Station on 3rd October. The serum will be photographed for use on the Estée Lauder's social media platforms in the space station's cupola window.
Estée Lauder chose the new Advanced Night Repair Synchronized Multi-Recovery Complex for the journey to space due to its iconic status. In 1982 it was the first overnight repair serum in the beauty industry and the first-ever beauty product to use Hyaluronic Acid.
Commenting on the launch of Advanced Night Repair's launch into space, Stéphane de La Faverie, Group President The Estée Lauder Companies & Global Brand President, Estée Lauder, says:
“We are thrilled to reinforce our leadership once again as the first beauty brand to go into space. NASA is at the forefront of space exploration, and as a leader in skincare innovation, Estée Lauder is proud to support the incredible work NASA is doing to promote a space economy by being the second-ever commercial product to launch.”
Phil McAlister, Director of Commercial Spaceflight Development at NASA Headquarters, adds:
“NASA is opening the International Space Station to business as part of the agency's efforts to enable a robust low-Earth orbit economy. Agreements like these directly support NASA's broad strategy to facilitate the commercialization of low-Earth orbit by U.S. entities by demonstrating new markets utilizing the unique environment of space.”