Color Wow reveal 'kind to hair' volumiser

Professional hair care brand, Color Wow, has introduced Xtra Large Bombshell Volumizer, created to deliver big, bold body in hair without any dehydrating ingredients that may damage hair.

Color Wow Xtra Large Bombshell Volumizer has been formulated by chemist Dr Joe Cincotta who developed a new way to increase the hair's volume without damaging or blowing out the cuticle. His volumising foamy formula creates voluminous, glossy, shiny hair using a polymer/Bamboo extract blend that mimics a raised cuticle but actually leaves the cuticle closed. 

This is the first non-invasive volumising formula that leaves the hair's essential cuticle layer smooth, intact and hydrated, and doesn't include ingredients like alcohol, salt and certain resins traditionally used in volumising hair care.

Available from Xpert Professional, for best results apply two to three pumps of Color Wow Xtra Large Bombshell Volumizer and distribute from root to ends until all hair is covered, followed by blow drying or air drying.