Australian Bodycare reveals fresh rebrand
Professional tea tree beauty brand, Australian Bodycare, has relaunched with a new brand design and product innovations.
Initially launched in 1992, the salon brand harnesses the therapeutic, healing and restorative powers of pure Australian Tea Tree Oil, sustainably harvested from the Melaleuca alternifolia tree. Now, along with established favourites including the Hy-Wax waxing system, body care and skincare, the brand is phasing in new formulations including a foot care line, intimate care, hair care and a bespoke men's collection.
Fiona Peerless, Director of Australian Bodycare UK, who distribute the brand in Ireland, says:
“The universal benefits of Tea Tree Oil to skin and skin health, and its ability to instinctively detect and resolve common skin issues from acne to blemishes and spots, and dandruff to fungal issues on the feet, is why this oil is intrinsic to every product. It's almost as if it understands the natural balance of skin, identifies any imbalance and acts to restore the natural order of things. And when things are as they should be, it simply acts to preserve its health and wellbeing. This is why our range is used in professional treatments, waxing and other protocols where a soothing, healing effect is required.”
In addition to the new product formulations, Australian Bodycare has revealed new bold, distinctive and contemporary packaging designs and a new brand logo.
The brand is also set to introduce a new training regime for its Hy-Wax waxing system, and to help salons through COVID-19 restrictions, is offering a regional drop-shipping service.